Do you have an eye for detail and a mind for critical thinking?
If so, this will deliver you a whole heap of job opportunities, especially when it comes to chasing a career in the digital industry (where the need for fine-tuned analytics is on the rise).
The rise in digital analyst demand
In the UK alone, there are over 6,000 active Digital Analyst jobs active on LinkedIn. Why?
Over the past few years, leaders have come to recognise that, in order to remain competitive, they need to make use of the resources at their fingertips.
As such, they are desperate to secure individuals who can pull actionable insights from the overwhelmingly large amount of data available to them.
They need intelligent, qualified, employees.
Should I pursue a career in digital analytics?
If you’re someone who loves statistics, likes being challenged, feels comfortable identifying anomalies and is good at recognising patterns, then you’re in a really strong position.
On top of this, if you also have the skills to create detailed reports that business decision-makers can use to their advantage, you’re guaranteed to find a rewarding and incredible job position in digital analytics (regardless of whether or not you have prior experience).
The 4 best digital analytics careers
From PPC to SEO, there are so many applications for Data and Digital Analysts, each allowing you to specialise in a field you’re passionate about for a high level of job satisfaction.
1. Software
As technology becomes more and more integrated with all business activities, it’s critical to ensure that stakeholders can easily use the systems required to meet their end goal.
As a digital analyst in the software field, you’ll be encouraged to measure user activity, retention times, bounce rates, and more. There’ll be a heap of qualitative and quantitative data available for you to digest and utilise to create the best possible user experience.
Plus, as the capabilities of software continue to evolve, so will the shape of your role. This will keep you on your toes and engage you in a gratifying job that is both challenging and incredibly rewarding.
2. Sales and advertising
Have you ever considered a job in sales?
As businesses become more focused on thriving through the digital marketplace, they’re funnelling resources into building valuable relationships with their clients and prospects.
This is changing the shape of digital analyst roles.
Now, employees in this position would use data insights to explore their organisation’s buying journey, understand when customers are about to convert, and propose when an advert should go live.
3. Digital marketing
Wherever you are in the world, a career in digital marketing is bound to be one that inspires you and allows you to express your creativity.
Whether you choose a digital analyst position that specialises in SEO, web analytics, or social media, you’ll find yourself with an array of exciting data to digest.
It’ll be your role to track market changes, predict trends, and make suggestions to the wider team. Your insight will influence the day-to-day activity of your organisation as they look to engage its target audience and convert leads.
4. Finance
In a world where competitiveness is required to survive, data analysis is the key to an organisation’s success.
Being able to make informed and educated decisions on their next movements gives employees the tools they need to:
boost revenue growth
eradicate wastage
increase efficiency
protect the bottom line
Rather than trusting their gut and making costly mistakes, they’ll have an employee like you to compile insights and provide advice.
The benefits of working in digital analytics
In today’s digital world, hundreds of business operations require analysts to enhance a team’s success. This means you’ll be a valued team member wherever you go and your voice will always be listened to.
You can benefit from an average salary of around:
£40,000 in the UK
R300,000 in South Africa
$48,000 in Singapore
€48,000 in Germany
$80,000 in the US
€33,000 in Spain
(Source: Glassdoor)
Additionally, these totals increase significantly depending on the level of experience you have. Should you hold a degree in a relevant field, you’ll be able to negotiate your job offer until the opportunity is absolutely perfect for what you desire.
Choosing a job in digital analytics
There are so many options for someone pursuing a career in digital analytics. It can be more than a little overwhelming.
The likelihood is, in an industry facing vast talent shortages, you’ll be able to spend hours scrolling through job boards and looking at the array of opportunities available to you.
However, some particular roles will offer a long-lasting and extremely exciting career, including:
UX
Strategy
eCommerce
PPC
SEO
Web analytics
Roles in these fields not only have long-term survivability, but they offer competitive salaries and lots of advancement potential.
Recruit with Xcede
Xcede is a team of global recruitment specialists, sourcing employees for a range of dynamic job positions.
Our dedication to finding experienced candidates with the right qualifications allows businesses to foster growth and continue scaling.Get in touch today.
