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How Can I Become a Digital Marketing Manager?

by Xcede

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Interested in pursuing a digital marketing career? Discover the pathway to becoming a digital marketing manager.

The digital economy is booming and brands are putting more focus on digital marketing than ever before. Our Xcede Salary Survey reported that 65% of all advertising spend in 2019 was predicted to be digital, with this spend set to be a staggering £15bn. This means there is huge potential for digital marketers to build varied careers with significant scope for advancement. One of the most sought-after positions in the sector is that of digital marketing manager. We explore the qualifications and experience needed to pursue this role, below.

What is a digital marketing manager?

A digital marketing manager is responsible for the creation, implementation, and monitoring of digital marketing campaigns. They usually oversee a team of marketers and creatives, leveraging their skills to bring campaigns to life. The goal of these campaigns may be to drive website traffic, increase sales or improve brand awareness. Key parts of their role may include, optimising marketing campaigns, analysing customer behavior, and managing online platforms.

What qualifications do I need to become a digital marketing manager?

There is no single path to becoming a digital marketing manager. Many will hold an undergraduate degree, with common subjects including, marketing, English, business or communications. Many digital marketing skills are learnt on the job and, although post-grad qualifications are available, most will begin in an entry-level role to hone their experience. Not all digital marketers hold a degree, with some going from school or college into apprenticeships or junior roles.

What are the key skills and experience needed to become a digital marketing manager?

Digital marketing is a fast-paced environment and marketers need to be able to think on their feet and react to emerging situations. They should also be creative, have great attention to detail, strong people skills, and be digitally savvy. Knowledge and experience of coding, search engine optimisation, or web analytics is seen as a plus by many employers.

How can marketers rise to a management position?

Most digital marketers advance their careers through a series of promotions as their experience grows. They can also earn professional certifications to further their professional development. The CIM (Chartered Institute of Marketing) offers a series of qualifications for marketers at every experience level.

What can digital marketing managers expect to earn?

Salaries vary based on company, location, and experience level. However, our Xcede Salary Survey found that, on average, senior marketers earned, £45,182. Heads of marketing earned, an average, £70,000. For contract roles, a mid-level digital marketing managers can expect compensation of around £400 per day.

Are you looking for your next role in digital marketing? Or hoping to connect with experienced digital marketing professionals in order to expand your team? Visit our marketing specialism page to explore current roles and get in touch. You can also find out more about marketing compensation and trends across the industry in our recent Xcede Salary Survey.