Senior Web Analyst - sGTM - Hamburg / Remote - 6 Months+
Location:
Hamburg, Germany
Salary:
€70 - €90 per hour
Job Type:
Contract
Date Posted:
3 minutes ago
Expiry Date:
04/01/2026
Job Ref:
BH-124169
Start Date:
20/11/2025
Contact:
Thomas Dobbie
Contact Email:
thomas.dobbie@xcede.de
Specialism:
Digital & Product AnalyticsGermany
Senior Web Analyst
Location: Remote within Germany
Industry: Tech & Product
We are looking for an experienced Freelance Senior Web Analyst to support advanced analytics implementation and insights across our digital platforms. In this role, you will help shape the future of B2B by ensuring accurate tracking, reliable data flow, and actionable insights that drive business decisions.
Your Responsibilities
Location: Remote within Germany
Industry: Tech & Product
We are looking for an experienced Freelance Senior Web Analyst to support advanced analytics implementation and insights across our digital platforms. In this role, you will help shape the future of B2B by ensuring accurate tracking, reliable data flow, and actionable insights that drive business decisions.
Your Responsibilities
- Implement and optimise analytics tracking using Google Tag Manager (web & server-side)
- Configure and manage tracking setups in Google Analytics or Adobe Analytics
- Develop and maintain data collection frameworks for web and mobile apps (Android & iOS)
- Collaborate with product and development teams to ensure precise data capture
- Debug tracking and tag issues using browser dev tools, JS Console, Tag Assistant, etc.
- Write and refine SQL queries for validation and reporting
- Provide analytical support and deliver insights based on user behaviour
- Flexible remote freelance collaboration
- A dynamic, data-driven environment
- Opportunity to work on high-impact analytics projects with an experienced digital team
- Proven experience as a Senior Web Analyst or in a comparable freelance role
- Deep expertise with Google Analytics and/or Adobe Analytics
- Advanced experience with GTM (web + sGTM)
- Strong skills in SQL, HTML, JavaScript, and CSS
- Hands-on experience with mobile tracking (Android & iOS)
- Excellent debugging and problem-solving skills
- Ability to work independently and manage multiple projects
APPLY FOR THIS JOB
For your job application, please fill in the form below.
Thomas Dobbie
Specialisms: Software, Software Engineering & Architecture, Business Analysis, Project & Programme Management