Xcede Sofa Series S1 E02: Tricky Bassett, Director of Product Design at The Guardian
24 October 2023
Welcome back to the "Xcede Sofa Series"! In our second episode, we had the privilege of sitting down with Tricky Bassett, the Director of Product Design at The Guardian.
Tricky's journey in designing interactions dates back to the 1990s, with a rich agency background, including founding his own business in 2004 and experience at notable media companies such as News UK. Tricky brings a wealth of knowledge to the table.
In this episode, Tricky delves into The Guardian's unique role in a rapidly evolving digital landscape, the innovation processes that drive their success, and the challenges they face in assembling and empowering their design team. He also sheds light on the rise of Design Ops and stakeholder management, essential in today's design world.