Senior Web Analyst

  • Location

    East Midlands, England

  • Sector:

    Data

  • Job type:

    Contract

  • Salary:

    Up to £500.00 per day

  • Contact:

    Helena Hughes

  • Contact email:

    helena.hughes@xcede.co.uk

  • Job ref:

    HQ00027742_1554971770

  • Published:

    5 months ago

  • Duration:

    3 Months

  • Expiry date:

    2019-06-10

  • Startdate:

    ASAP

  • Consultant:

    #

Senior Web Analyst

This role in the data and analytics team involves working with UX and marketing team to identify changes that can be made to the website in order to improve the customer experience and add commercial value.

Skill Set:
GA
Big Query
SASS

Key responsibilities:

Help create an international web dashboard which helps to identify key growth and problem areas, working with management to provide further investigation and develop solutions
Answer critical UX questions prior to adaptive mobile site launch in order to prioritise areas of development
Investigate how customers search for brands on site in order to prioritise brand webshop development
Work with the online personalisation team to identify the commercial benefit of tests and replicate those that are working and stopping those that don't

Future ambitions:

Using SAS VA to improve customer journey visualisation to identify pain points and opportunities on the site in real time
Develop analytics suite for on-site search to understand how to improve on-site search
Develop multi channel attribution in order to fully understand the return on investment for each channel
Working with UX team and using data to make decisions on future web developments for UK and international sites