£30000.00 - £35000.00 per annum
about 1 month ago
Up to £35,000 + Benefits
Xcede is working with a well known, and loved English name in Premium Fashion as they look to expand their in-house digital marketing team. Based in their central London office, this Senior PPC Executive role is tasked with owning paid acquisition for their largest and significant market, UK & I. They're looking for an experienced agency or in-house PPC specialist that is looking for full account ownership including strategy, best practice and innovation.
*Create long term and short term PPC strategy, maximising ROI.
*End-to-end ownership of paid activity (PPC, GDN, Video & Shopping) - ensuring the customer journey is clearly mapped out through brand discovery to purchase, into loyalty.
*Reduce reliance on-brand campaigns driving budget efficiencies and optimising to incremental ROI.
*Ownership of campaign activation for PPC, GDN, Youtube and Shopping.
*Effective daily tracking, reporting and optimising of campaigns to drive business results
*Pushing boundaries to exceed target KPIs with a tenacious test and learn approach to identify opportunities for efficient growth.
*Dynamic implementation of promotional trade plans via PPC.
*Supporting new product, brand and proposition launches via SEM by working in collaboration with internal Marketing and Retail teams
*Managing internal and external relationships, delivering performance reporting and insight to internal stakeholders
*Collaboration with internal teams including SEO, Design, Affiliates, Content, Tech and Analytics.
*Solid PPC background ideally at retailer, eCommerce or high product volume business.
*Strong Google Shopping experience.
*Previous experience optimizing large volume and complex PPC and Shopping accounts.
*Experience using Google Stack - Ads, SA360, Google Analytics.
*Exposure to a large digital marketing team is a bonus
*Youtube & GDN is a bonus
Please apply now or get in touch with Dom Watkins @ Xcede for more details.
PPC, Paid Search, Performance Marketing, SEM, Digital Marketing, eCommerce, PPC Executive, Senior PPC Executive