£55000.00 - £70000 per annum
5 months ago
About the company - Senior Performance Marketing Manager - Paid Search
Xcede is pleased to be partnered with eHarmony during an important growth period for its London marketing division. eHarmony is the number one online dating platform who use a unique profiling questionnaire to match singles across the UK, USA, Australia and other countries.
About the role - Senior Performance Marketing Manager - Paid Search
The Senior Performance Marketing Manager - Paid Search is a crucial member of the online team in eHarmony's marketing division. This person will re-build, test, grow and optimise eHarmony's entire paid offering across Text-Ads (Google & Bing), GDN, YouTube and Google App Store for the UK and Australian markets.
Key Responsibilities - Senior Performance Marketing Manager - Paid Search
*Develop and execute eHarmony's Paid Search strategy for two key markets: UK & AUS
*Own day-to-day campaign process across Text-Ads (Google & Bing), GDN, YouTube and Google App Store to drive new user subscriptions
*Development of suitable campaign structures as well as continuous development accounts: keywords, keyword groups, bid management, creation of ads, optimization of landing pages etc
*Manage performance and campaign analysis reporting on KPI's, success indicators and growth targets
*Define the strategy for paid search channels, working with other team members to ensure and integrated approach
*Ensuring proper tracking, attribution, automation, and optimization techniques are being employed
*Work with UK & AUS marketing teams to ensure all creative is on-brand and appropriate for it's market and is in keeping with brand in other markets (US & EU)
Experience Required - Senior Performance Marketing Manager - Paid Search
*Minimum 5 years of practical experience in Paid Search (Google Ads, Bing) as well as in-depth knowledge of Google & Bings full-stack advertising ecosystem, and experience in executing performance campaigns with proven track record of successfully executed campaigns
*Strong analytical mindset combined with a methodical approach to execution
*Very good Excel skills and a high level of technical affinity (automation is huge bonus)
*Excellent reporting, writing and communication skills
*Proven experience in scaling accounts with relatively small budgets and growing them through a granular approach, increasing ROAS, ROI and working to a tCPA
*Experience working in a subscription based business is highly desirable or where LTV is a key metric
*A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
Please apply now or contact Dominic Watkins for more info.
email@example.com | 0203 301 9919