£55000 - £70000 per annum
About the company
Xcede is pleased to be partnered with eHarmony during an important growth period for its London marketing division. eHarmony is the number one online dating platform who use a unique profiling questionnaire to match singles across the UK, USA, Australia and other countries.
About the role
The Senior Performance Marketing Manager - Paid Search is a crucial member of the online team in eHarmony's marketing division. This person will re-build, test, grow and optimise eHarmony's entire paid offering across Text-Ads (Google & Bing), GDN, YouTube and Google App Store for the UK and Australian markets.
*Develop and execute eHarmony's Paid Search strategy for two key markets: UK & AUS
*Own day-to-day campaign process across Text-Ads (Google & Bing), GDN, YouTube and Google App Store to drive new user subscriptions
*Development of suitable campaign structures as well as continuous development accounts: keywords, keyword groups, bid management, creation of ads, optimization of landing pages etc
*Manage performance and campaign analysis reporting on KPI's, success indicators and growth targets
*Define the strategy for paid search channels, working with other team members to ensure an integrated approach
*Ensuring tracking, attribution, automation, and optimization techniques are being employed
*Work with the UK & AUS marketing teams to ensure all creative is on-brand and appropriate for it's market and is in keeping with brand in other markets (US & EU)
*Minimum 5 years of practical experience in Paid Search (Google Ads, Bing) as well as in-depth knowledge of Google & Bings full-stack advertising ecosystem, and experience in executing performance campaigns with proven track record of successfully executed campaigns
*Strong analytical mindset combined with a methodical approach to execution
*Very good Excel skills and a high level of technical affinity (automation is huge bonus)
*Excellent reporting, writing and communication skills
*Proven experience in scaling accounts with relatively small budgets and growing them through a granular approach, increasing ROAS, ROI and working to a tCPA
*Experience working in a subscription based business is highly desirable or where LTV is a key metric
*A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation
Please apply now or contact Dominic Watkins for more info.
email@example.com | 0203 301 9919