Senior Performance Marketing Manager - Paid Media

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £55000.00 - £70000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00029010_1568125953

  • Published:

    2 months ago

  • Expiry date:

    2019-09-11

  • Consultant:

    #

Senior Performance Marketing Manager - Paid Media | eHarmony | London | Competitive Salary & Benefits

About the company - Senior Performance Marketing Manager - Paid Media
Xcede is pleased to be partnered with eHarmony during an important growth period for its London marketing division. eHarmony is the number one online dating platform who use a unique profiling questionnaire to match singles across the UK, USA, Australia and other countries.

About the role - Senior Performance Marketing Manager - Paid Media
The Senior Performance Marketing Manager - Paid Media is a crucial member of the online team in eHarmony's marketing division. This person will re-build, test, grow and optimise eHarmony's entire digital media offering across Paid Social (Facebook primarily), Display and Native for the UK and Australian markets.

Key Responsibilities - Senior Performance Marketing Manager - Paid Media
*Develop and execute eHarmony's Paid Media (Paid Social, Display & Native) strategy for two key markets: UK & AUS
*Responsible for campaign launches and optimization to achieve growth and ROI targets
*Run A/B tests, analyse and optimise each channel to optimise performance
*Work with the creative team and analyse creative performance and brief new ideas
*Create display campaigns and constantly optimize targeting, advertising materials and landing pages
*Continuously defining audience segmentation and create audience centric strategy
*Lead relationships with 3rd party tech partners & media owners
*Ensuring proper tracking, attribution, automation, and optimization techniques are being employed
*Work with the UK & AUS marketing teams to ensure all creative is on-brand and appropriate for it's market and is in keeping with brand in other markets (US & EU)

Experience Required - Senior Performance Marketing Manager - Paid Media
*5 years of relevant experience in Paid Media (Paid Social / Facebook, Native and / or Display Marketing)
*Experience working with multiple display channels
*Profound knowledge of related tools and technologies (DSPs, FB Editor, Adservers)
*Analytics, bidding, adserver, tracking, creative and landing page optimization
*Strong analytical and quantitative skills that enable the use of data to develop, validate and measure marketing campaigns
*Self-starter and proactive in making the display channel grow and meet targets
*Very good Excel skills and a high level of technical affinity (automation is huge bonus)
*Excellent reporting, writing and communication skills
*Experience working in a subscription based business is highly desirable or where LTV is a key metric
*A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organisation

Please apply now or contact Dominic Watkins for more info.

dominic.watkins@xcede.co.uk | 0203 301 9919