Senior Marketing Manager - B2B

  • Location

    City of London, London

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £70000 - £75000 per annum

  • Contact:

    Sam Cain

  • Contact email:

    sam.cain@xcede.co.uk

  • Job ref:

    HQ00029338_1571054377

Senior Marketing Manager | B2B | London, Zone 1 | PropTech | SAAS | £70,000

About the role - Senior Marketing Manager
The Senior Marketing Manager will play a vital role in the Marketing team and will oversee the Acquisition and Retention strategy plans across the business. You'll report directly to the Head of Marketing and will need a strong track record of B2B marketing, ideally from a SAAS/Subscription based business. You will lead a team of 2 and own the customer experience, outlining strategies to reduce churn and impact growth revenue across the business.

Responsibilities - Senior Marketing Manager
* Own, develop and execute marketing strategies across all customer segments with a goal of driving acquisition, reducing churn, improving conversation rates to deliver revenue growth and lifetime value across the business
* Use data-insight, customer profiling and reporting to inform customer segmentation and optimisation
* Partner with Campaign Managers to create consistent customer comms and exceptional execution of campaigns
* Analyse performance across various marketing channels, sharing metric and learning with stakeholders in order to develop a roadmap across acquisition and retentions

Experience Required - Senior Marketing Manager
* Previous experience within a subscriptions/SAAS based business
* Demonstrated experience working in a senior role where marketing strategy and planning, propositions development, audience insight and measurement were combined to achieve incremental volume on return and customer retention
* Demonstrated ability to effectively manage acquisition and retention budgets
* ROI driven with a track record of seeing strategy through
* Experience of working for/in technology companies or digitally native businesses

If you believe this position is suitable for you or you would like to know more about this opportunity, either click apply or contact Sam Cain - sam.cain@xcede.co.uk