Senior Content Strategist

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £70000.00 - £80000.00 per annum

  • Contact:

    Sam Cain

  • Contact email:

    sam.cain@xcede.co.uk

  • Job ref:

    HQ00028830_1566218838

  • Published:

    about 1 month ago

  • Duration:

    12 months

  • Expiry date:

    2019-09-18

  • Startdate:

    ASAP

  • Consultant:

    #

Senior Content Strategist | London | Travel Sector | £80,000 12M FTC

About the company - Senior Content Strategist
Xcede is pleased to be partnered with this iconic company as they look to hire a Senior Content Strategist. This is a huge household name who have 100's of millions of customers each year using their services to travel via, taking them to some of the world's biggest and best destinations.

About the role - Senior Content Strategist
The Senior Content Strategist will join this business at a key time, just as the company begins a complete digital transformation. The role has been outlined as a 12-month project, reporting directly to the Senior Digital Programme Manager overseeing the project. You will help the digital team by supporting the website redesign and content simplification project.

Key Responsibilities - Senior Content Strategist
* Lead the web simplification project and define the content architecture for the homepage and key landing pages. Review each content areas purpose, define a happy path for conversion or other event and commission content creation accordingly
* Support teams to bring a step-change in how they manage content on the site, making it more exciting and inspiring for our customers
* Review the content pages and optimise/simplify content production, while considering the impact on SEO and contribution to key KPIs
* Develop toolkits and guidance/governance to help the content production team publish content more effectively and to drive advocacy for our products and brand
* Work closely with the Product team to oversee a new CMS migration

Experience Required - Senior Content Strategist
* Significant experience leading content production team
* Previous experience leading website redesign would be a plus
* Excellent leadership skills, able to coach and mentor teams through change
* Experience of using analytics data, user feedback, and user research to define or refine content so that it best meets the user needs

If you believe this position is suitable for you or you would like to know more about this opportunity, either click apply or contact Sam Cain - sam.cain@xcede.co.uk