West London, London
£50000 - £55000 per annum
Currently working for a client based in White City who are an agency specializing in designing connected experiences built on meaningful, relevant and personalised relationships.
Work closely with planning teams so to help clients achieve business objectives
Identify drivers for performance and direct internal teams
Head up analytics internally, finding data to build communications that delivers to the bottom line for clients
Mentor analytics team / on data driven marketing analytics and build capability
Work as one of the key leads with client planning team's business objectives, existing evaluation of performance drivers, market context and audience targeting developing data driven strategy
Responsible for developing and managing the delivery of analytics projects for clients via the Data Sciences practice.
Underpin client marketing processes with 'Big Picture' measurement frameworks and KPIs that will be used to evaluate experiences across paid, owned and earned media environments; design and lead the implementation of modern measurement plans and longer terms roadmaps for key clients
Drive a culture of data driven decision use of consumer-driven analytics in media / marketing investment planning
Drive thought leadership and product development in the areas of marketing mix modelling, attribution and (digital) analytics and help teams and clients the right KPIs for their businesses
The successful candidate will have consulting skills, data, advanced analytics and marketing strategy experience
Over 4 years of analytics experience and consulting clients on making strategic investment decisions to improve business results
Strong knowledge of advertising/media practices with particular emphasis on Digital Media and overall Media Operations
In-depth knowledge of Marketing/Media reporting and associated KPIs, data sources, and data processing requirements
Experience managing projects of 3+ months in duration and with project teams consisting of 2+ individuals
Experience of working with clients from several sectors
How to apply:
Send over your CV to Rae.Mackenzie@xcede.co.uk or hit the apply now button.