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SEM Manager

Job Description


My client is one of the fastest-growing companies in the affiliation industry in Germany. Their expertise is in developing and managing product comparison portals that drive high-value customer acquisition for leading brands within the lifestyle, finance, dating, and software industry. The team consists of international and highly motivated professionals who are passionate about performance marketing. They love to work on ambitious projects in a well-structured but agile environment with short decision paths. Flexible working hours, mobile office as well as remote work enable them to maintain a healthy work-life balance.

In this role, you will manage all paid search campaigns on Google and Bing, as well as other search engines. You will be responsible for growing and maintaining good performance in terms of overall profit and profit margins in medium to large accounts. A successful SEM Manager will effectively reflect the vertical strategy in their paid search activities and collaborate with the Sales, Product and Content teams in order to maximize ROI, drive quality traffic, and new customers.

This is a great opportunity to step into a highly successful and supportive team in an extremely fast growing business, and autonomous, agile environment which helps you to make an impact and take your career to the next level.

* You execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in SEA campaigns.
* You maximize profitability and proactively communicate account performance based on traffic mix and keyword quality.
* You proactively share meaningful performance insights, opportunities, and risks with stakeholders (Sales, Product Manager, etc.).
* You effectively plan, execute, and optimize SEA campaigns.
* You ensure account hygiene & best practice is consistently applied.
* You contribute to the strategic decision-making process for new verticals and geos.
* You review regularly full-funnel consistency and communicate with Product / Content improvements and ideas for testing.

* Marketing / data-driven marketing / media (or related field of study) university degree.
* At least 2-5 years of professional work experience with a focus on search engine marketing.
* Excellent knowledge of technologies used in the SEA context (SEMrush, Google Sheets, Excel, smart bidding, etc.).
* Exceptional analytical skills to conduct root cause analyses.
* Results-oriented mindset and the ability to break down complex structures.
* Effective communication skills to achieve the best results in the vertical team.
* Fluent in English (written and verbal) and experience running SEM campaigns in foreign languages is an advantage.
* Experience with affiliation is a big advantage. TOOLS
* SEMRush, Optmyzr, Qlik Sense, Data Studio, Asana, Excel, Google Ads Editor, Bing Ads Editor

* Competitive pay: you get paid a highly competitive salaries based on role and experience (4.8 points Kununu).
* Stability: The company has no investors. They are fully profitable and have a high retention rate.
* Relocation Support: They offer financial relocation and visa support in case you want to move to Berlin
* Work from anywhere: Their flexible working policy allows you to work by the sea or extend the weekends abroad with your family.
* Home office setup: They set up your home office. All you have to do is choose your hardware - Mac or Windows.
* L&D Budget: They provide you with a budget for your learning and growth along with regular feedback and development process. * Read business books for free: They pay for any business book of your interest.
* Improve your language skills: Want to improve your German or English skills? They cover your language classes, online or in person.
* Company discounts: They give you access to offers and attractive discounts on high-quality products and services.
* Regular online and offline team events: They love having fun together and growing as a team. They make sure to balance between meeting in person and remote events.
* Free snacks and drinks: Enjoy snacks, BBQs and drinks on their rooftop terrace in the Berlin office