Product Marketing Manager (B2B)

  • Location

    London, England

  • Sector:

    Creative

  • Job type:

    Permanent

  • Salary:

    £55000 - £75000 per annum

  • Contact:

    Scott Chisholm

  • Contact email:

    scott.chisholm@xcede.co.uk

  • Job ref:

    HQ00031252_1599569980

  • Startdate:

    ASAP

Xcede are partnered with one of the UKs fastest-growing B2B tech start-ups with offices across Europe.

Following another successful round of funding, they're looking for a Product Marketing Manager with deep knowledge and experience in product marketing, digital campaign development and customer acquisition.

Founded 5 years ago, this technology-led scale-up develops cutting-edge solutions using the latest tech. The Product Marketing Manager will have experience building campaigns in a B2B services business and will work alongside a highly collaborative and empowered product and engineering teams.

Responsibilities
*Plan the launches of new products and features and manage the cross-functional implementation.
*Own the product's market-fit and positioning
*Be the glue between their product and marketing teams.
*Act as the primary thought leader for the product marketing, both internally and externally.
*Hands on marketing - setting up campaigns, coordinating lead generation, engagement, nurturing through the funnel.

Requirements
*3+ years' experience as a Product Marketing Manager, preferably in a B2B tech start-up environment.
*Clear understanding of the product development cycle.
*Experience in campaign development, from research to messaging, positioning to content development.
*Development of integrated campaigns specifically for customer acquisition
*Familiarity with marketing automation, CRM and sales automation tools

This is a fantastic opportunity to own and drive Product Marketing and campaign strategy for a rapidly growing and well-funded business. Get in touch for more information.