PPC Manager

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    Up to £40000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00028223_1559578283

  • Published:

    3 months ago

  • Expiry date:

    2019-08-02

  • Consultant:

    #

Paid Search Manager

Travel / Hospitality - Permanent

£40,000 + 20% Bonus

The client are global name in Travel / Hospitality with over 4,000 hotels world wide and represent over 20 different brands in more than 100 countries. They are continuing to expand their Digital and eCommerce teams with this role playing a pivotal role working between their central hub and their hotel partners.

The role is responsible for leading business decisioning across PPC, Re-targeting and App acquisition for the Northern Europe region, working closely with their central team and global agencies who execute campaigns in local markets. This role is analytically focused and gives the right candidate the opportunity to be involved in more business level duties and moving away from the day to day working on Google Ad's accounts etc.. The role offers a blend of campaign analytics, strategy and stakeholder management.

Responsibilities:
*Monitor and provide insight on Paid Search Marketing performance on dashboards
*Develop the PPC strategy for the Northern Europe hub, feeding it in to the central marketing team to execute with local agencies
*Liaise with agency and Central team on regular basis to review performance of Display & Re-targeting campaigns
*Create weekly and monthly reports on PPC and Re-targeting performance and deliver new plans to central team
*Manage relationship with hotel providers and deliver performance reports to senior stakeholder
*Managing and optimizing attributed marketing budgets ensuring spend is delivering positive ROI and fees are collected
*Analysing large set of data to implementing relevant action plan

Requirements:
*Solid experience in hands on management of large and complex PPC campaigns
*Proven track record of delivering revenue driving paid search campaigns on a large scale
*Prior experience working on retargeting campaigns
*Senior stakeholder management skills
*Ideally worked across multiple EU markets
*Dutch or French native language is a bonus

Please apply now or contact Dominic Watkins if this is of interest.

dominic.watkins@xcede.co.uk |0203 301 9919