PPC Executive

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    Negotiable

  • Contact:

    Mark Leader

  • Contact email:

    mark.leader@xcede.co.uk

  • Job ref:

    HQ00027018_1548329716

  • Published:

    4 months ago

  • Duration:

    3 Months

  • Expiry date:

    2019-03-25

  • Startdate:

    ASAP

  • Consultant:

    #

My client based in Central London are looking for a PPC Executive to join them ASAP for 3 Months.

The Role
Performance Marketing is at the heart of every growth stage company and plays a significant role in business success. We are looking for a talented individual to manage PPC, one of our biggest channels, and help to expand affiliates and paid social.

In a nutshell, you'll be responsible for…
*Devise and implement PPC strategy for consumers
*Balance performance overall with individual targets for key verticals
*Optimise PPC on a daily basis and adjust hands on in the account
*Test bidding strategies and find best possible mix between manual and automated bidding
*Regular copy and landing page testing
*Keep up to date with Google and Bing and implement best practice
*Manage affiliate programme on a day to day basis
*Test paid social campaigns in Facebook
*Close collaboration with SEO, CRO, product and finance to optimise the mix of paid and organic enquiries
*Daily check-in and regular reporting on performance across all initiatives
*Update weekly business reporting across consumer and business KPIs
*Keep up-to-date with the digital industry to be aware of latest performance marketing trends

To succeed, you'll need…

*2+ years experience managing PPC accounts
*Worked for an online brand optimising for leads or transactions, either client or agency side
*Experience in affiliate marketing and paid social is a plus but not essential
*Strong analytical skills and able to articulate results to the wider business
*Understanding of tracking and attribution of digital channels
*Works autonomously, is highly organized and can work to tight deadlines
*Proficient user of Microsoft Excel, Google Analytics, Google Ads and other relevant tools
*University degree in a business, marketing or a related subject
*Fluent in English