PPC Account Manager

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Contract

  • Salary:

    £270 - £325 per hour

  • Contact:

    Stevie wyatt

  • Contact email:

    stevie.wyatt@xcede.co.uk

  • Job ref:

    HQ00029542_1572873490

  • Duration:

    6 months

  • Startdate:

    ASAP

Job title: PPC Account Manager
Department: PPC
Clients: Equifax, Zurich, Macmillan & IMBF
Reports to: PPC Account Director

Our business is an award winning, successful digital media planning, buying and analytics agency based in Soho, London. A Sunday Times Tech Track top 50 company, we have grown year-on-year and are proud to work with clients including The AA, Vodafone, Air New Zealand, Equifax, Zurich, Travis Perkins, Macmillan.

We want to do the best work in the market and add value to our clients' businesses. We are now a 50+ strong agency made up of six core teams: Client Services, Digital Media, PPC, Content & Organic Search, Ad Operations & Tech and Data & Analytics.
We work with the leading, most cutting edge suppliers/tech in market
We work with our clients, not for them

Our PPC Account Managers in a nutshell
We are on the hunt for an outstanding PPC Account Manager to work on some of the UK's leading brands. We need someone who can come in and hit the ground running, so experience within an agency environment working on large scale clients is essential for this role.

The main purpose of the role is to take ownership of the creation, optimisation and future development of the allocated Paid Search portfolio, including overseeing the work of the Paid Search account team. The Account Manager works with an Account Executive in being the frontline point-of-call for the client for PPC, managing the performance of the activity as well as the expectations of the client.

Account Planning
Put together plans to organise mid- term campaign actions and goals
Develop a thorough understanding of the client's brand, marketing and business objectives and where search fits within this
Input in to client planning, including ensuring roadmaps and plans are kept up to date and tasks are delivered
Forecast of campaigns and support for new account initiatives

Campaign Activation
Agreeing and delivering the performance, return on investment and other KPIs as per client briefs
Develop campaign strategies that achieve client outcomes
Quality control of the output of direct reports, including reviewing work before it's delivered to clients

Campaign Optimisation
Manage bidding strategies across accounts and ensure activity spends to budget
Deliver in depth analysis to understand performance beyond top line metrics and driving innovation, ideas and strategic guidance across the team.

Collaboration
Integrates activity and has awareness of activity across search (including SEO & content), media and analytics
Work alongside Client Directors and other teams to achieve key business objectives, offering insight and direction around the Paid Search activity.

Relationship Management
Understands clients' business and the KPIs as well as building partnerships with internal and external parties
Production of monthly meeting presentations, including key insights in to performance.

People Management
Inspiring people to contribute and deliver work they take pride in. Leading by example.
Management of the Basecamp account for assigned clients and any team members

Thought Leadership
Implement Paid Search best practices and contribute to team knowledge sharing
Contributes to team growth and knowledge base, providing coaching and overseeing one or more junior team members
Training of department processes and use of platforms for direct reports and the wider team

The ideal candidate
Experience
Experience in the development, management, and coordination of Paid Search strategies and satisfy the business requirements of client stakeholders at multiple levels
2-4 years in relevant roles

Technical
An extremely high technical knowledge of PPC and associated technology/suppliers (smart bidding, attribution, competitive monitoring tools such as Adthena, other tech)
Demonstrable track record of building profitable Paid Search campaigns
Experience working to set CPA, revenue and ROI targets

Managing & Leading people
Influences peers to achieve right delivery for client /business Maintains an effective network of contacts
One to one supervision and coaching where required
Identifies issues and communicates team issues with Client Director and/ or the Head of PPC
Influences peers to achieve right delivery for client /business Maintains an effective network of contacts

Behavioural
Will be proactive, solution focused and ambitious - willing to go the extra mile for your clients.
Naturally organised and can prioritise and plan and evaluate schedules where necessary

Commercial
Has some commercial focus understands impact of own decisions on wider business/customers. Works with the Head of PPC to ensure these are achieved

Problem Solving
Works independently, sees different aspects to a problem and identifies solutions
Collaboration with team members

Tools
Highly competent with Microsoft Excel
Experience across the Google stack DoubleClick for Search, Google Analytics as well as Bing Ads, Search Squared, Basecamp, The Search Monitor (and other similar platforms)