Performance Marketing Specialist

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £35000.00 - £45000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00028643_1563898441

  • Published:

    2 months ago

  • Expiry date:

    2019-09-21

  • Consultant:

    #

Performance Marketing Specialist

Consumer Tech Start-Up - Permanent

Up to £45,000 + benefits

We are currently working with a consumer tech start-up that has just had its 3rd birthday, their marketplace platform offers a slick customer experience when ordering online and also has a B2B offering that plans to majorly disrupt the 2 encumbered key players in their space. They are approaching their Series A and are at a pivotal point with customer acquisition for both ends; as a service and an infrastructure flatform for businesses.

The CEO is looking for a data-driven PPC specialist to who wants the challenge of growing and scaling their PPC (and soon to be Paid Social accounts) in the UK & US, focusing on geo-targeting and building out hyper-local campaigns.

Responsibilities:
*Development of the PPC strategy both long and short term with a view to maximize ROI and lower CPA
*End-to-end ownership of paid activity - including PPC and Paid Social, collaborating with internal design team for creative
*Continuous optimisation and growth of international PPC accounts, and ongoing management across UK, US and EU
*Effective daily tracking, reporting and optimising of campaigns to drive traffic and conversion
*Pushing boundaries to exceed target KPIs with a tenacious test and learn approach to identify opportunities for efficient growth
*Dynamic implementation of seasonal trade plans via PPC
*Working with marketing and supply teams to support new product and seasonal launches
*Reviewing, managing and monitoring deliverables of external agency partners & development requirements
*Managing internal and external relationships, delivering performance reporting and insight to internal stakeholders

Requirements:
*Previous experience in managing PPC campaigns on an international level.
*Ability to demonstrate hands on experience in Google Ad's, Bing and Google Analytics.
*Proficient user of Xcel and any databases including SQL or Access is a bonus.
*Prior experience working in a fast-pace environment with a strong commercial acumen.

Sound interesting? Please get in touch with Dominic Watkins @ Xcede for more info.

dominic.watkins@xcede.co.uk | 0203 301 9919