Performance Marketing Manager, Paid Social & Display

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £45000.00 - £55000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00031051_1594633448

  • Published:

    4 months ago

  • Expiry date:

    2020-08-12

  • Consultant:

    #

Performance Marketing Manager, Paid Social & Display

Subscriptions Based Consumer Brand - Permanent

£50,000 - £55,000 DOE + Benefits

Xcede has partnered with a global subscriptions based consumer brand as they look to strengthen their paid media performance marketing efforts. The role will join a nimble team of experienced operators and is responsible for owning and executing the paid media strategy (paid social, display, native, mobile) for the UK & AUS markets. Paid media is a relatively young channel for the brand, they are looking for a data-driven and diligent performance marketer to take a test and learn approach to scaling their social advertising and paid media channels.

Responsibilities:
*Responsible for campaign launches and optimization to achieve growth and ROI targets
*Lead marketing automation efforts to run campaigns efficiently and improve ROI
*Conceptualize structured A/B tests and perform analyses to identify levers impacting channel performance
*Define and analyse performance reports on a regular basis
*In cooperation with our Creative team, you will create our display campaigns and constantly optimize targeting, advertising materials, and landing pages
*Identify new display channels to integrate into the marketing mix
*Plan audience-centric strategy and display related campaigns
*Stay up to date with the latest industry innovations and ad technology and be the first to test relevant tools and ad formats
*Support ad hoc marketing projects such as marketing attribution, geo-split testing, marketing tech tool evaluation, automation, and business intelligence

Requirements
*Relevant experience in Display marketing (e.g. Paid Social / Facebook, Native and/or Display Marketing / RTA)
*Experience working with multiple display channels
*Profound knowledge of related tools and technologies (e.g. DSPs, FB Editor, Adserver..)
*Analytics, bidding, ad servers, tracking, creative and landing page optimization
*A can-do attitude and ability to get things done
*Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns
*Self-starter and proactive in making the display channel grow and meet targets
*Very good MS-Excel skills and excellent communication skills
*A team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organization
*Solid understanding of the digital marketing landscape

The interview process will be done via video call, onboarding is done remotely and the brand are currently all working fully remote during the current COVID climate.

Please apply now or contact Dom Watkins for more info!

Dominic.watkins@xcede.co.uk | 07807219113