Performance Marketing Executive, DE

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £30000.00 - £40000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00030773_1588063570

  • Published:

    about 1 month ago

  • Expiry date:

    2020-05-28

  • Consultant:

    #

Performance Marketing Specialist, Germany

eCommerce - Permanent

Up to £40,000 - German-speaking

Xcede is working with a well-known eCommerce Group as they undergo an in-housing project in the Performance Marketing team. Situated in a stunning office, this eCommerce group are arguably the leaders in their field across Europe and continue to see YoY growth across all brands with recent acquisitions to the group.

Paid activity is currently running through a boutique search agency, the goal has always been to run all activity in-house and the group is now positioned perfectly to undergo the in-housing process. The Performance Marketing Specialist for Germany will be tasked with executing the paid strategy across German markets with a goal of increasing ROI and brand performance. The role will all support wider business units, working in squads, (Tech, Analytics, Content, Product etc..) to development of certain functions of user journey based on user behaviors in Germany, such as checkout.

Responsibilities:
*Execute paid acquisition strategy through paid digital channels
*Review and restructure the current PPC & Shopping campaigns
*Daily maintenance of campaigns, optimisation, reporting, bid adjusting
*Work towards at target ROI
*Implement and maintain a test and learn approach to constantly improve metrics, CTR, LTV, Conversions, ROI
*Work closely with the Analytics team to measure growth
*Deliver daily/weekly/monthly and ad-hoc reports as directed
*Identify points of improvement for your specific market and work with other business units to resolve issues

Requirements:
*Fluent in German
*Good understanding of European Ecommerce and market behaviors
*Data-driven and agile
*You are fully hands-on.
*Effective reporting and presentation skills
*Growth mindset with customer-centricity
*Experience being hands-on with Paid Search
*Able to manage end-to-end; from campaign strategy to campaign build, through to optimisation and reporting
*Expert user of Google Ad', Bing, Google Analytics

Please apply now or get in touch with Dom Watkins @ Xcede for me info

dominic.watkins@xcede.co.uk | 07807 219 113