2 months ago
Health & Fitness Coach Subscription Service
I am working with a fast-growing fitness coach subscription service that helps people live healthier lives. Although still relatively early days, the business is backed by a leading VC and is investing a significant sum into the business at the moment.
Working with a 2nd time founder and CPO who built one of the top UK Tech Start-Ups, you will lead their Marketing function, working on a soon to be industry leading product.
This is a great opportunity for an individual that is keen to join a VC backed-up start-up in the health and well-being space where there is a blank canvass, and you will ultimately have the autonomy to take grow the function as the company expands in the UK and US.
1.Develop and lead the execution of the go-to-market marketing strategy for target markets in the UK and Europe across customer touchpoints and channels.
2.Work closely with the Product Lead and Founders on product-market questions and be comfortable leading and covering overlapping areas between Product and Marketing e.g. calibrating target users/markets, referral campaigns, customer marketing.
3.Continuously improve marketing campaigns through validated learning to calibrate target users and customer acquisition cost.
4.Lead the brand awareness work
Please get in touch to hear more!