Our client is looking for a Marketing Data Manager to join their team. This person with a proven track record in enabling marketing success.
- Own and execute the Data Governance program of activities including cleansing lead and contact data and customer data completion, leveraging third party databases and agencies
- Manage marketing data compliance across all our products and websites
- Collaborate with the Marketing team, giving them visibility of their marketable audience and coverage
- Build automated programs to routinely update and validate Marketing data
- Manage relationships with data vendors including five data stewards based in India
- Work with Campaign Managers and the Marketing Data Manager to identify segmentation criteria based on audience behaviour, demographic and firmographic characteristics
- Support Campaign Managers with building their audience segmentation and importing data when required to CRM and Eloqua within agreed SLA
- Run Eloqua insights reports to provide performance insight on marketing campaigns, identifying areas for improvement
- Design and own the Data Deletion and Retention Policy, ensuring data is archived, deleted and retained where necessary
- Select and optimise the use of data quality tools
- Design a preference centre that is fit for purpose
- Regularly validate and build our existing universe through technology and agencies
- Experience in a B2B role within a Marketing team
- Marketing Database Management (Salesforce Enterprise Lightning and Marketing Automation (Eloqua)
- Excellent MS Excel skills (VLOOKUP, INDEXMATCH, Pivot Tables)
- Salesforce and Eloqua Reporting knowledge
- Proficient with Tableau
- Well-organised and experienced with Project Management technologies
- Excellent written and verbal communication skills
- Positive outlook with a can-do attitude
- Understanding of Data Visualisation best practices
- Confident and passionate Data SME
Proven track record in:
- Marketing Reporting in a B2B organisation
- Marketing automation platform experience
- Working to strict deadlines in a fast-paced environment
- Leading data governance and data quality programs
