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Marketing Data Manager

Job Description

Our client is looking for a Marketing Data Manager to join their team. This person with a proven track record in enabling marketing success.

  • Own and execute the Data Governance program of activities including cleansing lead and contact data and customer data completion, leveraging third party databases and agencies
  • Manage marketing data compliance across all our products and websites
  • Collaborate with the Marketing team, giving them visibility of their marketable audience and coverage
  • Build automated programs to routinely update and validate Marketing data
  • Manage relationships with data vendors including five data stewards based in India
  • Work with Campaign Managers and the Marketing Data Manager to identify segmentation criteria based on audience behaviour, demographic and firmographic characteristics
  • Support Campaign Managers with building their audience segmentation and importing data when required to CRM and Eloqua within agreed SLA
  • Run Eloqua insights reports to provide performance insight on marketing campaigns, identifying areas for improvement
  • Design and own the Data Deletion and Retention Policy, ensuring data is archived, deleted and retained where necessary
  • Select and optimise the use of data quality tools
  • Design a preference centre that is fit for purpose
  • Regularly validate and build our existing universe through technology and agencies
  • Experience in a B2B role within a Marketing team
  • Marketing Database Management (Salesforce Enterprise Lightning and Marketing Automation (Eloqua)
  • Excellent MS Excel skills (VLOOKUP, INDEXMATCH, Pivot Tables)
  • Salesforce and Eloqua Reporting knowledge
  • Proficient with Tableau
  • Well-organised and experienced with Project Management technologies
  • Excellent written and verbal communication skills
  • Positive outlook with a can-do attitude
  • Understanding of Data Visualisation best practices
  • Confident and passionate Data SME

Proven track record in:

  • Marketing Reporting in a B2B organisation
  • Marketing automation platform experience
  • Working to strict deadlines in a fast-paced environment
  • Leading data governance and data quality programs