Our client who is a leading marketing consultancy based in London are looking for a Marketing Data Manager to join their analytics team.
The role will be to own and execute the companies Data Governance program of activities including cleansing lead and contact data and customer data completion, leveraging third party databases and agencies.
Manage marketing data compliance across all our products and websites
Collaborate with the Marketing team, giving them visibility of their marketable audience and coverage
Build automated programs to routinely update and validate Marketing data
Manage relationships with data vendors including five data stewards based in India
Work with Campaign Managers and the Marketing Data Manager to identify segmentation criteria based on audience behaviour, demographic and firmographic characteristics
You will need to have:
experience in a B2B role within a Marketing team
Marketing Database Management (Salesforce Enterprise Lightning and Marketing Automation (Eloqua)
Excellent MS Excel skills (VLOOKUP, INDEXMATCH, Pivot Tables)
Salesforce and Eloqua Reporting knowledge
Proficient with Tableau
Proven track record in:
- Marketing Reporting in a B2B organisation
- Marketing automation platform experience
- Working to strict deadlines in a fast-paced environment
- Leading data governance and data quality programs
Preferably with knowledge of:
- SQL / Python
- Asana (project management platform)
- Working for a Data, analytics or SAAS organisation
