about 1 month ago
In this role you will be taking ownership of data from our marketing activities across our full range of digital channels and using it to influence all aspects of marketing decision-making. You will partner with marketing teams to help them understand the drivers behind the performance of their campaigns and shape their future strategy. You will be responsible for agreeing KPIs, establishing appropriate reporting and explaining the drivers behind changes in performance. You will also analyse raw data held in our data lake relating to customers and their digital behaviour to help further optimize campaigns and identify opportunities to target more effectively. You will work with data scientists and technology teams to productionise the targeting opportunities you identify.
We are looking for candidates with prior experience performing data analysis to inform marketing decision-making, especially in channels such as paid search and paid social media. While experience analysing raw datasets in SQL/Python would be advantageous, we are primarily seeking candidates with experience using insight to inform decision-making in marketing activity.
*Ability to examine data critically to extract meaningful insights
*Ability to communicate findings clearly to non-technical colleagues
*Experience producing insight from data related to marketing campaigns
*Knowledge of the marketing tools and technologies(e.g. paid search, social media
platforms, analytics, CRM systems)
*The following would also be advantageous:
o Experience using SQL and/or Python for large-scale data analysis
o Experience working in a digital subscription or online retail business
*A meticulous approach to all work, completed to high level of quality