Lead Marketing Analyst
Up to £70k
Xcede are excited to be partnering with a leading retailer in the UK.
You will be providing insight to shape marketing strategy and investment decisions across both digital and offline marketing channels.
They want someone to partner with the marketing team, in order to improve ROI and achieve customer acquisition and retention goals.
You will be leading the generation and delivery of insight into customer behaviour to marketing teams, tracking marketing performance, as well as developing models to improve customer targeting.
The ideal candidate will have a strong understanding of various marketing channels, work on projects such as attribution, and incrementality testing, and build customer segmentations and propensity models.
Key skills/experience required:
- Strong understanding of digital and / or offline marketing
- Experience working with Google Analytics
- Experience working with SQL
For more information, please send an up to date CV to firstname.lastname@example.org