Head of Marketing
We have partnered with the largest marketplace for prepaid cards, gift cards, and rewards platform in the Middle East. They are a leader in digital cards and vouchers for games, online stores, online services, and many more.
They are seeking a Head of Marketing to join our team. The Head of Marketing will be responsible for driving their marketing strategies and increasing their brand awareness in the ecommerce/gift cards space.
- Minimum of 4 years of experience in B2C marketing,
- eCommerce or gift cards experience
- Performance marketing, Google ads, and social media experience
- Fluent in Arabic
- Ability to work independently and remotely.
- Comfortable working with low margins
- Develop and implement marketing strategies to increase brand awareness and drive customer acquisition.
- Create and execute digital marketing campaigns, including email, social media, and Google ads.
- Analyze campaign performance and adjust strategies to meet performance goals.
- Generate reports on the return on investment of marketing campaigns.
- Manage and optimize paid search and social media advertising campaigns to drive growth.
- Collaborate with cross-functional teams, including product and design, to ensure cohesive brand messaging across all touchpoints.
- Develop and manage budgets, forecasts, and performance reporting for all marketing channels.
- Stay up to date with industry trends and best practices in digital marketing.