Head of Digital Marketing Strategy & Change

  • Location

    Cambridge, Cambridgeshire

  • Sector:

    Marketing, Data

  • Job type:

    Contract

  • Salary:

    Up to £780 per day

  • Contact:

    Joe Webster

  • Contact email:

    joe.webster@xcede.co.uk

  • Job ref:

    HQ00028193_1559229199

  • Duration:

    6 Month +

  • Startdate:

    ASAP

Rate: £780PD
Start: ASAP
Length: 6 Months + Extension
Location: 3 days in Croydon, 2 days in Bournemouth. You can work from home 1 of the Croydon days and any visits to Bournemouth are expendable e.g. accommodation, travel.

My client is looking for a Head of Digital Marketing Strategy & Change to develop, lead and manage their Digital Marketing & Web Analytics strategy and manage the implantation of Salesforce.

Key Accountabilities
*Drive implementation of Salesforce and define the Salesforce roadmap.
*Responsible for in-housing relevant agencies.
*Manage the agencies for digital and marketing.
*Define, plan and implement the web analytics strategy. You do not need to be hands on, you just need an understanding of analytics.
*Determine and recommend segmentation strategies, modelling and predictive analytics.

Skill Set
*Previous experience of in-housing a digital marketing team and strategy. If not, previous experience of setting up Digital Marketing departments without using agencies.
*Strong understanding of the Salesforce marketing stack.
*Solid understanding and depth of experience in digital channels, email, SEO, display.
*Strong agency management background with experience of leading agency negotiations
*Knowledge and experience of selecting and implementing marketing software and solutions

Team Size
*5 direct reports and a wider team of 14
*Financial scope including £2m Implementation partner project spend and £500K to £1m of marketing spend