Up to £780 per day
6 Month +
Length: 6 Months + Extension
Location: 3 days in Croydon, 2 days in Bournemouth. You can work from home 1 of the Croydon days and any visits to Bournemouth are expendable e.g. accommodation, travel.
My client is looking for a Head of Digital Marketing Strategy & Change to develop, lead and manage their Digital Marketing & Web Analytics strategy and manage the implantation of Salesforce.
*Drive implementation of Salesforce and define the Salesforce roadmap.
*Responsible for in-housing relevant agencies.
*Manage the agencies for digital and marketing.
*Define, plan and implement the web analytics strategy. You do not need to be hands on, you just need an understanding of analytics.
*Determine and recommend segmentation strategies, modelling and predictive analytics.
*Previous experience of in-housing a digital marketing team and strategy. If not, previous experience of setting up Digital Marketing departments without using agencies.
*Strong understanding of the Salesforce marketing stack.
*Solid understanding and depth of experience in digital channels, email, SEO, display.
*Strong agency management background with experience of leading agency negotiations
*Knowledge and experience of selecting and implementing marketing software and solutions
*5 direct reports and a wider team of 14
*Financial scope including £2m Implementation partner project spend and £500K to £1m of marketing spend