£335 - £400 per day
about 2 months ago
Start: 15th Feb 2019
End: 14th Nov 2019
Pay: £335PD - £340PD
Location: Cannon Street, London
The Global Campaign Manager will develop go-to-market campaigns and collaborate with stakeholders across many different functions.
You will lead and own the development and roll out of market relevant campaigns that position technology solutions through thought leadership driven business conversation, targeting C-level decision makers across many diverse industries.
The campaigns will be activated by Field Marketing and global digital advertising programs, driving demand that is measured through MQLs, sales and pipeline influenced.
The Global Campaign Manager will be expected to track and analyze campaign performance for reporting and optimizing purposes.
The role requires a balance of creative thinking, strong project management and analytical skills as it will coordinate cross-functional, cross-level teams across different geographies, intersect with alliance and technology partners and rely on market and client data from a targeting perspective.
Skills & Experience:
*Minimum of 5-10 years working in a B2B technology, consulting or services company
*4+ years of experience in marketing campaign management
*Understanding of complex, multi-channel, international campaigns and the vision to go beyond the brief
*Ability to get multiple stakeholders to buy into a vision and strategy for the campaigns
*Strong analytical skills and understanding of business impact metrics and how to impact marketing metrics across the funnel
*Creative thinker with exceptional project and agency management, ensuring cost and time effective delivery of excellence.
*Multi-touch, multi-dimensional marketing program design, creation and implementation with deep understanding of digital and social activities
*Ability to gain a strong understanding of key audiences
*Develop the campaign strategy in close collaboration with key cross-functional and regional stakeholders to align to strategic and revenue goals.
*Design end-to-end campaigns in conjunction with supporting marketing functions including solutions and industry, PR, digital, corporate communications, shared services, as well as maintain alignment with sales, offerings leads and market units.
*Manage and adhere to allocated budget
*Measure, analyse and report on campaign KPIs
*Align to the needs of regional marketing and field teams at a global level without creating conflicts with other regional initiatives
*Manage key stakeholders across multiple regions to ensure delivery of master assets, including upward management, agencies and peers and other internal stakeholders
*Work with marketing effectiveness teams to ensure tracking is in place to monitor and report on campaign performance
*Provides writing, editing and content management expertise in the creation of marketing and sales enablement materials, and partners with vendors as necessary
*Develops and conducts field marketing, sales and business training on campaign objectives, planning and best practices to optimally leverage sales activities
*Works with appropriate partners, including field and alliance partners, in campaign execution and response management