Data Insight Analyst

  • Location

    London, England

  • Sector:

    Data

  • Job type:

    Contract

  • Salary:

    £400 - £425 per day

  • Contact:

    James Jarvis

  • Contact email:

    james.jarvis@xcede.co.uk

  • Job ref:

    HQ00028215_1559570358

  • Published:

    3 months ago

  • Duration:

    3-6 Months

  • Expiry date:

    2019-08-02

  • Startdate:

    ASAP

  • Consultant:

    #

INSIGHT ANALYST / SQL / TABLEAU / CAMPAIGNS

Data Insight Analyst
Rate: £425PD
Start: ASAP
Location: London
Duration: 3-6 Months

My client based in Central London need a Data Insight Analyst. The Data and Insight team is looking for an insight analyst to support campaign selections and change programme work using data analysis skills including SQL coding.

Key responsibilities and accountabilities

- Write efficient SQL to query huge datasets, extract insight and summarise and communicate findings across the business
- Communicate learnings to technical and non-technical audiences
- Build customer segments for campaign targeting, customer acquisition, campaign optimisation, cross sell strategies etc for CRM campaign activity for internal stakeholders
- Run post campaign reports, at individual and aggregate level to improve campaign performance/ effectiveness (response rates, profitability etc.)
- Analyse data for marketing purposes, including customer profiling and campaign response
- Build insightful stories with the data to communicate back to non techincal stakeholders clear recommendations
- Build dashboards in Tableau to help stakeholders self serve regular requests
- Provide recommendations to stakeholders about how best to use the data for targeting and other marketing goals

Knowledge and experience

- Excellent knowledge of SQL programming
- Experience of working with Presto, Athena and/or Hive
- Comfortable working with large and complex data sets
- Stakeholder management experience
- Ability to conduct data extraction
- Experience of CRM and campaign management process
- Experience of Microsoft Excel (Intermediate to Advanced)
- Experience of Tableau
- Ability to draw clear insights from data
- Strong data visualisation