Up to £173.91 per day
3 months ago
Note: Fluent or Native Dutch is necessary
Duration: 4 Month Contract > Permanent
Rate:£173.91PD > £30,000
This role reports to the CRM Manager and is responsible for:
*You will be assisting the CRM Manager in the planning and execution of all Relationship Marketing activities to ensure guest engagement & loyalty and generate revenue to achieve KPIs.
*Own the execution of all emails and customer communication for Benelux email communications across Northern Europe (Dutch and French versions)
*Be accountable for the delivery of traffic targets and loyalty retention/growth activations originating from owned email and other CRM activities
Other responsibilities are:
*Manage the CRM content calendar for Benelux based on CRM strategy, brands and business requirements
*Work with internal Brand and CRM teams to develop required creative and copy
*Manage all communications production in Dutch and French as well as reviewing/approving global content communications and supporting the UK CRM Exec with luxury campaigns
*Build and deploy all emailing campaigns using ABE/Adobe Campaign
*Collaborate with Central teams, and local eCommerce, Marketing, loyalty teams to ensure alignment and relevance in all communications
*Be pro-active in suggesting new content that drives engagement
*Manage CRM & Content agencies where required
*Execute CRM plans across all brands to achieve targeted KPIs in acquisition/enrolment and retention
*Support the CRM Manager along with the UK CRM Exec in developing personalisation strategies and optimisation & testing plans
*Analyse campaigns performance and share insights and recommendations to the wider business.
*Develop & implement a testing plan to continuously increase open rates and engagement rates of all customer communications.
They want someone with minimum 2 years' hands-on experience in a CRM role and experience with Adobe Campaign, Salesforce or other campaign management tool.
High level project management skills, autonomous and ability to work across multiple projects and tight timeframes are important along with the ability to study, analyse and interpret complex activities and information in order to improve new practices or develop new approaches.