App Marketing Manager

  • Location

    London, England

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    £40000.00 - £50000.00 per annum

  • Contact:

    Dominic Watkins

  • Contact email:

    dominic.watkins@xcede.co.uk

  • Job ref:

    HQ00030482_1583264405

  • Published:

    about 1 month ago

  • Expiry date:

    2020-04-02

  • Consultant:

    #

App Marketing Manager

Tech - Permanent

£40,000 - £50,000

The client is one of the most attractive tech businesses in the UK and has been built around a hunger for innovation and providing their customers with a flawless service across their multiple platforms. They are entrepreneurial, ambitious, growth-minded and data-driven, a start-up feel with the resource of a very established brand.

Currently, they are looking to hire an App Marketing Manager to join their in-house performance marketing team to own the customer acquisition (mainly paid) function of their very successful app. Not a huge amount has been done one the paid side, so this role poses a great opportunity for someone that wants to implement process, test & learn, grow and develop.

Responsibilities:
*Own the acquisition strategy for Paid and Organic channels
*Execute app acquisition (UAC, ASA, Social & ASO), retargeting and performance analysis
*Own reporting, budgeting and performance indicators
*Execute daily performance tasks including new customer acquisition, retargeting, data analysis and interpretation
*Work with C-Suite to ensure the on-going development of the app
*Work with existing tools and help develop means to improve tracking, analysis, execution, and targeting
*Collaborate with Marketing, Tech, Data and Product to maximise the app's performance/development

Requirements:
*A proven background driving performance for a customer-focused native app
*Strong analytical ability, modeling performance, working with large datasets
*Fluency with acquisition channels, UAC, ASA, Paid Social, ASO and Appsflyer, Appannie, GA etc
*A natural problem solver with technical, analytical and people skills
*Must be happy living in the weeds, building and executing campaigns along with owning top-line strategy
*A lover of industry developments and updates and a desire to stay at the front of the curve
*Skills including SQL, R and other areas of analytics is a plus

Please apply now or contact dominic.watkins@xcede.co.uk | 0203 301 9919

App Marketing, Mobile Marketing, User Acquisition, UAC, ASA, ASO, Paid Media, Digital Media